Truths

Voice takes the lead

By Victoria
220530 VTL ROLL

At Hudson Willow we believe to understand the voice is to understand the brand.

Communication framework

In the brand world, voice, with all its different tones and layers, is often overlooked or underplayed. To us, it is an anchor. We see it as a strategic device that is rooted in emotional connection and we use it as a framework for communication that is tightly bonded to brand strategy.

The voices we create are born from another framework - Carl Jung’s brand archetypes, which we use to carve out a strategic and entirely unique brand identity for all our clients.

Persona and voice are intertwined – always.

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We see words as a mirror of your audience. They bring your brand to life in a way that enables a true connection with the people that matter. We also use voice in the creation of visual identity – visuals speak, after all. By aligning voice and visual identity an immersive brand, with consistency and impact, is maintained across all communication.

Why does voice take the lead?

Because effective voice identity is structural, ensuring the constant and consistent alignment with your strategy. We meticulously map every tone and layer of voice to a fully formed and fleshed out brand persona that is based on true authenticity; your internal culture, drivers, aspirations and your audience’s emotional and practical motivations. Persona and voice are intertwined – always.

When we develop a voice identity we start with this question: how do we want the audience to feel?

We use voice to create feeling

Building lasting relationships with audiences requires moving them. When we develop a voice identity we start with this question: how do we want the audience to feel? When we know this, we move forwards by working backwards, crafting the words and visuals that will get us there.

Through voice, we translate strategy into meaningful emotions. This is why voice is our anchor and why to understand the voice is to understand the brand.

220530 VTL Hero

Every word and visual counts

Perilous is the brand journey that overlooks the power of a holistic voice identity. We truly believe in our approach of letting voice take the lead. It enables us to connect brand and consumer on a deeper, more human level and become immersed in the brands we create.

Curious to find your voice? Get in touch.

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Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.

Authentic brands are successful brands.