Launch of a sustainable food brand

Development of a cashew brand capturing its unique storytelling and impact

Client

CEC Food GmbH

Services

Strategy Voice & visual identity Copy & content Packaging

Info:

Brand guidelines Packaging design Brand strategy

Partnering with our clients to develop a truly stand out sustainable food product, Hudson Willow was tasked with developing the Mighty Kashoo brand, from the ground up. From naming conventions to packaging production, Hudson Willow remained key to the brand development and rollout, working with as the lead agency to alongside digital and sales partners to see a successful launch of the product in Europe.

A less traveled and fairer cashew and becoming ever more sustainable. We’re not afraid to be the change – we’re hungry for it.

A seed of opportunity, Mighty Kashoo was born out of the goodness of its brands story, we crafted a brand strategy, unique identity, impactful copy and memorable packaging that mirrored the vibrancy of the brand’s West African roots and continues to support its vision for success. The outcome reflects a harmonious balance between ethical values and visual aesthetics, showcasing Mighty Kashoo’s courage to champion change within the cashew industry.