Rebranding a luxury architecture and general contracting firm

Aligning and elevating the brand for success

Client

Edicon

Services

Brand strategy Voice & visual identity Copy & content Design & layout

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Looking towards achieving its growth aspirations, Edicon, a luxury architecture and general contracting firm with offices in Mexico City and New York City sought a strategic rebranding to align an elevate its brand.

Edicon’s identity positions the brand for success the luxury sector, elevating their presence in a competitive market while ensuring consistency across all touch points.

Harnessing the strength of Edicon’s knowledge and expertise as well as their client-first, can-do culture, founded on strong long-term relationships with clients, Hudson Willow developed an authentic and powerful brand strategy that connected to the fundamental essence of the brand. Anchored in a persona that represented influence, mastery, and knowledge - qualities that define Edicon’s approach to their work, we developed a compelling brand voice and a refined visual identity. Edicon’s identity positions the brand for success the luxury sector, elevating their presence in a competitive market while ensuring consistency across all touch points. Their bespoke logo reflects a wordmark with confident typography exuding both strength and sophistication. Coupled with a rich color pallet to evoke the right the feelings of prestige and timelessness – and a grid system that offers both flexibility and structure, reinforcing a sense of precision and mastery.

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