Rebrand project

Edicon

Client

Frontline

Services

Strategy Voice Identity Visual Identity Copy & Content

Deliverables

Brand positioning Tone of voice guide Brand guidelines

We partnered with our client, Frontline, a dynamic construction company, to transform their brand identity and position them as true leaders in their industry. Frontline is a small but fast-growing team of highly skilled professionals, known for striking the perfect balance between technical expertise and genuine care for their clients. However, their existing brand identity didn’t do justice to who they really are, leaving them feeling overlooked in a competitive marketplace.Our journey began with an in-depth discovery session where we explored the heart of their business: what drives them, what sets them apart, and how they want to be perceived. This allowed us to uncover valuable insights into their personality and purpose. We then carried out our own research of their market and strategic positioning. They became instantly impressed by how accurately we articulated their current standing and future potential.

The goal is to build a brand that not only attracts and retains top talent but also reinforces trust and credibility, fueling continued success.

Using this strategic foundation, we crafted a brand identity rooted in their unique archetypes. We combined a sense of seriousness and authority with the care and warmth that defines their team culture. The new logo design and carefully considered colour palette became pivotal in expressing this duality, striking the perfect tone for their brand story.The rebrand was a resounding success. Today, Frontline proudly stands out in their field with a brand that truly reflects who they are, embodying their professionalism, expertise, and human touch, while reinforcing their position as trusted leaders in the construction industry.

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