Ask a Creative
What influences a creative mind? Our resident creative, Soumik, grants us VIP access into his thoughts and inspirations.
In less than 10 words, what does design mean to you?
Bringing unique experiences to life that emotionally connect.
Can you tell us about your design process?
‘Breaking the brief’ is an integral part of my design process. Taking it apart, looking at all the elements and using it to really get inside our client’s head. It’s like a visual mapping process that lets you find more avenues and more design opportunities. And once you put the brief back together, you often have a different creature on your hands that better reflects the solutions to solving client needs.
Can you describe your early design inspirations?
My mother – which is so nice to say! When I was very young, my mother worked in advertising, specifically on ad layouts. She would come home after work, sit down with the ad boards and lift up the tracing paper to reveal hand-drawn sub-headers and taglines all done by pencil and brush. It was truly awe-inspiring to me. She would help me with my handwriting homework, too, teaching me how to bold and correctly space the letters.
How’s your handwriting now?
Oh, awful. Sorry, mother.
What do you think design's role in brand strategy is?
Visual reality.
What influences your creative thinking?
I’ve always been fascinated by characters and I use them as way to understand people and the world.
Which brand archetype best represents you?
The Jester. I really relate to this archetype’s optimism, sense of happiness and desire to make people laugh. I like living life in the moment, meeting people and entertaining. As a shadow archetype, I chose the Caregiver. I really like to help others, show support and offer mentoring.
What design book would you recommend?
‘Ogilvy on Advertising.’ You can still find many truths in this book and it’s so interesting to dip into.
What’s a piece of advice that helped you as a young designer?
Nothing is free. Never sell yourself short. Your ideas, creativity and designs are valuable.
What advice would you give young designers now?
Don’t be a frog in the well. There’s seas and oceans to explore so keep your mind open, read as much as you can, be aware and enjoy the world.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
Authentic brands are successful brands.
