Copy that creates social impact

UK’s first social enterprise speciality coffee roastery.

Client

Old Spike Roastery

Deliverables

Copy

Website

Visit Website

Based in Peckham Rye, London, Old Spike Roastery is the UK’s first social enterprise speciality coffee roastery with 65% of their profits directly supporting people experiencing homelessness. After chatting with founder Richard Robinson, who wanted to apply consistent voice and messaging to the Old Spike website, we prepared new copy that does just that.

We created and reviewed hero messaging with impact at its heart. For a not-for-profit, we took an evidence-based approach, using stats to quickly relay the importance of Old Spike and the work they do for the community and beyond.

For the brand’s story and narrative of social impact throughout the site, we applied a consistent tone and more emotion without being emotional. Using Old Spike’s primary mission to reduce homelessness in the UK through training and employment as our inspiration, we maintained a tone of dignified sincerity that reflects the support the organisation offers. We’re proud to have contributed to Old Spike’s mission and look forward to continuing to support them in the future.